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Choosing
A Realtor
Your choice of a highly competent and reputable
listing agent can play a large part in the successful marketing
of your home. Here are a few important issues to keep in
mind when choosing a Realtor to represent.
- Selling a home is a complex job that requires
a professional: Someone who conducts himself
or herself in a manner that combines expertise with courtesy,
and who is punctual, friendly and serious. All these traits
are important when dealing with cooperating agents and
prospective buyers. Hiring professionals is a must.
- Level of Business: Any give Realtor
will have a number listings and generate sales between
0 to 50 or more a year. Listing your home with a Realtor
who has a very low number of active clients may give you
the impression that you will receive a lot of attention,
however keep in mind to sell your home for the optimum
price you need an agent who has the keen negotiating skills,
a strong network of buyers and sellers, a committed, realistic
and effective advertising budget and an agent who sells
enough homes each year to be up to speed on current market
conditions.
- Agency affiliation: All companies are
not created equal! Question your prospective realtor about
the company they chose to work with. How successful are
they? What services do they offer? What is the depth of
their administrative and management support?
- Ethics and Reputation: Chances are
your home will be sold though the Victoria M.L.S. System.
This means that the cooperation of all Realtors in the
area is imperative and your agent’s reputation will
be paramount. Talk to your prospective agent regarding
ethics, Realtor cooperation, and involvement with the
Real Estate Board and its members.
- Seven days a week? Realtors are people
too. They take holidays, days off, and time away from
their business, and if they don’t they should! Unfortunately,
the Real Estate market doesn’t wait for anyone.
Showings, tours, open houses and appointments are only
a small part of the business that occur all the time,
at “anytime”. Ask prospective agents who will
handle their business when they can’t. Is this person
knowledgeable about your home and your needs as a client?
- Price: Remember the auction doesn’t
start until the offers start to arrive. Too many people
let agents bid for their listing and in the end, choose
a Realtor who suggests the highest price. The price is
set by the market, the Buyer and the Seller, not the Realtor.
The Realtor should have ample information to help you
make an informed decision on pricing. It is not a bidding
war! Does this happen often? Fact: Approximately 40% of
all listed properties have to reduce their price before
they sell and take almost 60% longer to sell than those
priced correctly from the start.
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